HelloFresh — Messenger
Public case study reports improved acquisition efficiency and lower CPA after launching a Messenger bot with guided replies.
ORION
INTELLIGENCE AGENCY
AI chatbot service for businesses — build and deploy custom web or social chatbots for support and lead‑gen.
Short answers • Safe deferrals • Weekly KPIs
What We Do
Tiny chat. Big impact. Answers that land.
We build and launch branded web chat (and optional Messenger) that handles shipping, returns, sizing, order status, promos, and basics in ≤60 words. When it’s not in the FAQ, the bot defers safely and captures email. You get fewer repeat tickets and qualified leads—plus weekly KPIs you can act on.
Short Answers That Resolve
≤60‑word replies, clear menus, and helpful links so common questions resolve without waiting.
Guardrailed, KB‑Only Replies
Strict length guardrails and KB‑only answers with a deferral line for order‑specific, medical/legal, or policy‑sensitive topics.
Iterate with Weekly KPIs
Track interactions, resolution %, leads, and top topics; ship one improvement every week.
Platforms
Where your chatbot lives and how we build it.
Web Widget
Add a branded chat bubble to your website. Answers FAQs, links to policies, and captures email with consent. Accessible and fast.
Facebook Page / Messenger
Optional Messenger bot for your Facebook Page with the 24‑hour rule respected. Quick replies route customers to the right answers.
How we build
We start with no‑code builders like ManyChat or Chatfuel for speed, then integrate APIs or custom endpoints as needed for order lookup, lead capture, or analytics.
Services
Operator-grade chatbots for e-commerce.
FAQ & KB Design
15–30 gold-standard FAQs with ≤60-word answer patterns and links (returns portal, size charts, order lookup).
Weekly KPI Feed
Fridays: interactions, resolution rate, leads, top topics—and one improvement to ship.
CX & Policy Benchmarking
Compare clarity vs. peers; fix copy that causes repeat tickets.
Onboarding & Policy QA
Policy URLs, returns portal, size charts; load KB; verify safe deferrals.
A/B Reply Testing
Test greetings and quick-reply strips to lift self-serve rate.
Playbooks & Red-Team
Holiday/launch drills; confirm deferrals and human routing.
Method
A simple loop that compounds results.
- Step 1
Map FAQ sources, goals (resolution %, leads).
- Step 2
KB-only replies with ≤60-word guard + deferral language.
- Step 3
Log interactions/unknowns; send weekly KPIs; spot new FAQs.
- Step 4
Ship one improvement per week (FAQ add, quick-reply tweak, wording A/B).
Use Cases
Built for stores that value speed.
Portfolio rollups: weekly KPI email; low-lift, consistent support.
Cut repeat DMs, capture pre-sale emails, link order status.
Clear operating metrics and compliance guardrails.
Fast uplift for e-com assets: install, KB load, weekly cadence.
No payment in chat; strict deferrals; accessibility + Messenger 24-hour rule.
Case Studies
Measured outcomes in week one.
Sephora — Reservation Assistant
Public case study describes higher booking conversions using a chat assistant that routes to in‑store services.
LEGO — Gift Bot
Public case study highlights better product discovery via guided questions and a Messenger gift finder.
Weekly KPI Feed
Interactions, resolution rate, leads, top topics—and one improvement to ship next week.
Signal Feed (sample)
SUCCESS09:21:05Retail footfall +6.2% w/w in priority metros
CAUTION09:22:44Supplier lead time +11 days; backlog risk rising
DANGER09:24:10Platform policy shift deprecates core API endpoint
SUCCESS09:25:31Cart conversion +90 bps post funnel patch
CAUTION09:26:02Competitor discounting accelerates in EU-5
SUCCESS09:21:05Retail footfall +6.2% w/w in priority metros
CAUTION09:22:44Supplier lead time +11 days; backlog risk rising
DANGER09:24:10Platform policy shift deprecates core API endpoint
SUCCESS09:25:31Cart conversion +90 bps post funnel patch
CAUTION09:26:02Competitor discounting accelerates in EU-5
Ethics & Compliance
≤60-word answers. Safe deferrals. No card data. No PII echo.
≤60 words per answer; include exact deferral phrase for out-of-scope requests.
Never collect card data; do not echo PII. Link users to secure portals.
Auto-append a 24‑hour footer line to respect policy and set expectations.
Ready to get started?
Short fit call and a starter FAQ pack.